Restaurant operators Restaurant operators across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to drive repeat visits drive repeat visits.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture POS integration
* Feedback loops Review request automations
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Profile enrichment from POS and restaurant compliance services Australia online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty meets revenue.